Source: Laura Jane Coulson / Laura Jane Coulson
Pharrell Williams continues to create with purpose. His Humanrace brand has partnered with evian for a tennis collection.
Source: Hadda / Hadda
As reported by Blavity, the Virginia Beach native has yet another co-branded effort to add to this resume. This week, his Humanrace brand announced a limited-edition drop inspired by tennis with evian, the official water of the US Open. Their intention was to celebrate the sport while injecting the spirit of New York City, where the tournament has been hosted since 1987. Included in the drop is a quarter zip sweater, shorts, t-shirt, caps, and an expandable carry-all bag. All the pieces are made from 100% natural fibers and are manufactured in the United States.
Pharrell explained his vision for the initiative in a formal statement. “Every piece in this line reflects my belief that being well is a lifestyle,” he said. “Water’s the essence of life, right? We can’t live without it. So it’s only natural for Humanrace and evian to come together for this collaboration. It’s all about celebrating what keeps us connected, mindful, and moving.”
The water brand also detailed why this co-branded effort made was a no brainer. “The collaboration between evian, Pharrell and Humanrace encapsulates the spirit of our ‘Live Young’ ethos,” said Leeni Hämäläinen, marketing director for evian in North America. “Whether sporting the sleek tenniscore collection around town, celebrating with the local community at the US Open or sipping on our natural spring water from the French Alps, we want to inspire people to embrace joy and wellbeing – both physically and emotionally.”
The evian x Humanrace capsule collection will available starting Aug. 24 on Humanrace.com.
Source: Laura Jane Coulson / Laura Jane Coulson