For nearly two decades, Lunden Olin, the mastermind behind “Looks by Lunden,” has been a defining force in Hip-Hop fashion. Hailing from the vibrant streets of Brooklyn, New York, Lunden has made his mark as a renowned celebrity stylist, creative director, personal shopper, and influencer. His journey, which began with his debut collection Olin Edizione at New York Fashion Week in 2005, has expanded into a fashion empire that has seen him style some of the most influential figures in Hip-Hop and beyond.
The “Fashion General” and His Iconic Clients Lunden’s keen eye for fashion has been sought after by some of the biggest names in music and entertainment. His clientele boasts Hip-Hop royalty, including Lil Kim, whose legendary style has consistently turned heads on red carpets and stages worldwide. Lil Nas X, known for his daring and unapologetic looks, has also been elevated by Lunden’s innovative styling, pushing boundaries in music and fashion. Dapper Dan, a legendary figure in the fashion industry, has worked with Lunden to continue influencing the next generation of fashion enthusiasts. Lunden’s creativity has further been tapped by Fivio Foreign, Big Freedia, and many more, ensuring that Hip-Hop’s most iconic personalities are always at the forefront of fashion.
Elevating Corporate Brands Lunden’s reach extends beyond his celebrity clientele. Over the years, he has collaborated with global corporate brands, infusing his signature style into high-profile campaigns. He has worked with Lexus, Pepsi, and Samsung, contributing his vision to the world of high-end consumer marketing. His influence doesn’t stop there—he has a thriving partnership with SHEIN, a popular global fashion retailer. Lunden’s capsule collection with SHEIN showcases his unique aesthetic, blending streetwear with high fashion to make luxury accessible to a wider audience.
Media Presence and Expanding Influence Lunden’s talent and reputation have led to features in a wide array of media outlets. From TMZ, BET, and VH1 to publications like BuzzFeed, Essence, and The Source, his work is consistently recognized by top-tier networks. He’s even made appearances on Life & Style, Fuse, and Love & Hip Hop, further cementing his place as one of the leading voices in fashion and Hip-Hop culture.
A Fashion Visionary with a Heart for Philanthropy Lunden isn’t just about fashion—he’s also about giving back. His philanthropic efforts are a significant part of his brand, as he hosts fashion-driven charity events for underserved communities throughout New York City. Whether through his wardrobe styling, creative direction, or his work as an event host, Lunden continues to elevate his craft while staying true to his roots in the culture.
With his sights set on more collaborations and innovative designs, the future of Hip-Hop fashion undoubtedly has Lunden Olin’s name written all over it. From red carpets to corporate campaigns, Lunden’s influence is undeniable, making him a visionary who continues to push the boundaries of style for a new generation. @LooksByLunden
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